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How To Build Your Sales Pipeline

What Is An Empty Sales Pipeline?

At some point, every business has experienced an empty or nearly empty sales pipeline. Clients or customers can no longer afford your service or product, or even worse, they no longer need it. The danger of an empty sales pipeline is far too familiar. You need to act fast to keep yourself in game and stay in business. In addition to the financial stress of an empty sales pipeline, now you have a new worry. If you are not making sales, nobody will not benefit from what it is that you have to offer.

Why Isn’t My Sales Pipeline Full?

Be honest and ask yourself these questions: Is my product or service in high demand? Is the competition getting to my clients or customers first? Are buyers avoiding my business due to negative reviews? Have I been maximizing all of my efforts to satisfy my clients or customers and generate new leads? If your answers were not: Yes, No, No, Yes, then you might be experiencing an empty sales pipeline.

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The hardest part of keeping your sales pipeline full should be selling. Once you sell to a client or customer, you need to replace that client or customer in order to keep your sales pipeline running smoothly. Think of your sales pipeline just like any other regular pipe. A pipe needs to connect to a source of liquid or else it will run dry. The liquid source of your sales pipeline are the clients and customers which can be acquired through lead generation.

How Do I Build My Sales Pipeline?

First things first, you need to identify your target audience. You could try to sell meat to vegetarian, but wouldn’t it be easier to sell to the owner of a deli? If you put your product in front of the wrong audience, you’re not going to generate leads. Now I’m sure you’re wondering: How do I put my product or service in front of the right audience? You could do the shotgun blast approach and cold call, try email marketing, or going door-to-door. None of those tactics are really the most efficient use of your time. Think of yourself as a consumer who is shopping around. Where would you go first if you were trying to learn about a product or service? If you answered ‘the internet,’ you answered similarly to the majority of consumers. Building a strong online presence is the most efficient way to generate leads. The most efficient way to build a strong online presence is by ranking high on the first page of Google.

How Do I Get My Website To Show Up At The Top Of The Search?

Showing up at the top of the first page of Google takes a lot of time and effort. For this to happen, you need to shift your focus in Search Engine Optimization (SEO) . Search Engine Optimization is the process of building a strong website with relevant content that ranks on the first page of Google, resulting in free organic quality traffic. There are many blogs, videos, and online courses available to help teach you SEO, but unless that is a hobby or your line of work, it would make much more sense to hire an SEO agency to rank your website in Google for you. If you have any questions of concerns on how you can get your website to rank on the first page of Google, call us today and speak with an SEO expert.  

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